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What to post on Social Media for small businesses

Written by Ben Welch on July 14, 2016

Now that you’ve finally got round to setting up your blog, Twitter account and Facebook page – maybe you’ve even got Linked In too – it’s time to decide what you’re going to put on them and how you’re going to get those all important customers to ‘like’ your page or follow you on Twitter.

It’s far too easy just to upload photographs and text about your products – do the virtual hard sell, if you like. But let’s face it, that’s not going to keep people coming back for more.  In actual fact it has the opposite effect.  No-one wants to be bombarded with sales announcements all the time, they are on social media to communicate and build relationships, not to be sold to.

You need to build a bit of a relationship with people first so that they understand your not just there to take their money, but more to offer advice and help first, and then they might want to know a bit more about your company if they like you and how you present yourself.

To do this, start by posting information up about your company, your values and share things you find interesting or informative that you think your followers might be interested in.  You can then take note of those items that you post that get retweeted or liked and shared so you get some feedback as to the kinds of things your followers are liking you posting.

You can, for instance, highlight what your green credentials are, or if you are eco-aware? Maybe you’re big on recycling? This is becoming increasingly important to individuals and other companies these days. And the government too – thanks to increasingly tough and complicated EU legislation so this might be an avenue to highlight further.

Maybe you’re altruistic in another way. For instance, you give school leavers a break by taking on and training up apprentices? That’d certainly please the government for one!

Are you very employee friendly?  Do you give your sales teams great incentives if they reach a certain goal eg a night at the local bowling alley?  If you do, tell the world.  Take a camera along to the night out and post up lots of photos of smiling faces and camaraderie.

Posting content like this is always likely to elicit a response and it might be good or bad, but you can take notice of the feedback and adjust your content plan accordingly.

Something else you could talk about is the kind of questions people ask your sales team. Get them together and go through their normal day or a typical pitch.  Is there a particular topic that comes up a lot from customers or other companies? Maybe it’s whether you sell in different colours or flavours. Could be people are confused about batch sizes or delivery times. Whatever it is, find out and tweet/post about it. In other words, give your customers a reason to come to your social media sites to see something that may directly affect them.

Don’t be shy about revealing your prices either. Not talking about money is very British but it’s not that difficult for your customers or competitors to find out anyhow. By stating what your costs are upfront your potential customer already knows the score and so isn’t wasting either their or, more importantly, your time. It means you can also get down to the nitty gritty of details sooner.

Go on, what are you waiting for? Get tweeting and posting.

What kind of posts tweets work the best for your business?  Maybe you’ve noticed some patterns in your social media habits that others could benefit from?  Why not tell us on social media and we’ll share your comments and retweet you!